Why so many nominal numbers

The Nielsen Company Announces Pricing of Its Initial Public Offering and Concurrent Offering of Mandatory Convertible Subordinated Bonds

One thing not here that is of interest is companies value at IPO. We know the number of shares offered, share price, but not the final piece of the puzzles, either the % that is being floated or the total # of shares. I suspect that the authors and editors don't even understand the difference between nominal numbers and real valuations. Most journalists don't understand finance nor economics, but neither to the readers. It's just trivia absent of analysis meant to grab eyeballs and fill space. Annoying...