Monday, October 11, 2010

UWC is abandoning users a smart business strategy?

Final paragraph:
It’s worth pointing out that the acquisition appears to center on Cake’s team and technology rather than its user base — rather than absorbing Cake’s users into E*Trade, the notice above states that user data will be deleted and destroyed, with premium users getting reimbursements.

It almost seams like a joke.  But a social site and abandon the community that uses it.  How antisocial!!!  I guess that explains why E*Trade felt it necessary to buy not build.  

Maybe they did not care at all about Cake and just wanted the developers?

Please help me understand the decision to buy a community and dismantle it.

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