Bullshit

Google Reader (1000+): "But Steve Jobs was not a celebrity — at least not in the traditional sense. Sure, he was famous, but he did not seek fame. Nor did he need it. The main goal of his career was not to sell his image. He was the head of a company
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Everything Jobs did was choreographed, including his celebrity. Apple products were pushed with massive ad campaigns and media events. Jobs manufactured his celebrity as much as The Donald or Ken Fisher have. That MG still believes that any of Jobs celebrity is accidental shocks me and is discrediting. Either Jobs is a master or he isn't, but if he is, it spans both tech and media. I think he is both.