Monday, August 8, 2011

S&P downgrade

The Best Summary of the S&P Downgrade - NYTimes.com

This might provide the greatest example of brand recognition over logic. S&P got the mortgage crisis wrong, but now they pass judgement on the national debt and some of hell breaks loose.

I think it is a wise strategic maneuver for the company to re-establish credibility by moving the markets and appearing prescient. They and we hope it doesn't work too well.

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