Wednesday, July 6, 2011

Can Groupon continue to be funny?

Can Groupon Build a $20 Billion Business on Weird Jokes? - Jeff Bercovici - Mixed Media - Forbes: "Take the example of a Groupon write-up that mentioned that hummingbirds come from cocoons. A reader wrote to Groupon customer service to point out that hummingbirds don’t actually come from cocoons. A Groupon rep wrote back: “Thanks for your email and I’m sorry for any confusion. Hummingbirds do come from cocoons.” The frustrated reader reached out to Ross Hawkins, executive director of the Hummingbird Society, who wrote an e-mail to the reader and to Groupon saying, “Hummingbirds are birds, not insects. They come from eggs.”

The Groupon rep in turn produced a Photoshopped National Geographic cover showing a hummingbird emerging from a cocoon. The e-mails continued escalating until Hawkins bowed out in frustration. Groupon’s final message to the customer was this: “We appreciate your feedback, but we will have to agree to disagree.”"

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