Thursday, November 18, 2010

Google ads on Ben & Jerry's corporate site

Ben & Jerry's Ice Cream - Search Results

Isn't this a bit tacky.

UWC will a corporation allow a visitor be lured away from their own content for a few cents?

I guess if they do not perceive the readers' purchase decisions as positively related to time spent on their site which could mean they don't think much of their own site, that they think that consumers set in their ways, or that they think consumers typically buy whatever ice cream is closest when they want an ice cream.

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