Is the NBA Linsane?

http://focustaiwan.tw/ShowNews/WebNews_Detail.aspx?Type=aSPT&ID=201202160044

Stern is not an idiot, so their must be a reason for limiting the Knicks games on TV.  Maybe he wants to create fans for other teams?  But here's a bit of math.  If more than twice as many people watch a Lin game as a non-Lin game then their is more non-Knicks exposure created than would be otherwise.  In addition, if people really want to watch Lin, they will channel this motivation toward finding pirate streaming sites where they can still watch with the long term effect reducing the NBA's control over product.